As soon as the decisions are made, there are various techniques and processes that might be engaged in support of the chosen strategies.
The objective of marketing is to build and keep up a predilection for a company and its products among the target markets. The aim of any business is to construct both effective, profitable and sustainable relationships with its clients. As all business domains are in charge of achieving this goal, the marketing domain leads to a considerable share of the responsibility.
For this reason marketing should be performed through product marketing, corporate marketing and marketing communications.