Many businesses have a customer focus (are oriented at the customer). This means that the business focuses its actions and products on client demands. Usually there are three ways of these actions: the customer-driven method, the sense of recognizing market changes and the product modernization method.
In the consumer-driven method, consumer needs are the movers of all strategic marketing choices. No strategy is followed until it passes the examination of consumer investigation. Every feature of a market offering, as well as the character of the product itself, is driven by the desires of potential consumers.