Global marketing stands for marketing activities that are coordinated and integrated across multiple country markets.
As a result there is a global approach to international marketing. Global or transnational marketing focuses upon leveraging a business’s assets, experience and goods globally and upon adapting to what is really unique and dissimilar in each country.
With many other different elements of marketing, there is no concrete definition of global marketing, and there could be some misunderstanding about where international marketing begins and where global marketing ends.