The targeted user is normally browsing the Internet alone, it means that the marketing messages can reach him individually. This method is used in search marketing, where the advertisements are established on search engine keywords that are entered by the user.
Internet marketing puts an emphasis on marketing that appeals to a certain behavior or interest, rather than reaching out to a widely-defined demographic. “Off-line” marketers usually segment their markets in relation age group, sex, geography, and other common factors.