Internet marketers also have the benefit of measuring statistics with no trouble and inexpensively. Nearly all features of an Internet marketing campaign can be traced, measured, and experienced. The advertisers either pay per web banner impression, pay per click (also known as PPC), pay per play (PPP), and per action completed. For this reason, marketers can deicide which messages or offerings are more attractive to the audience. The results of campaigns can be estimated and tracked immediately for the reason that online marketing initiatives typically require customers to click on an advertisement, visit a website, and make a targeted action.