Internet marketing wants the customers to use newer technologies more than traditional media. Low-speed Internet connections are another difficulty. If companies build considerable or overly-complicated websites, customers connected to the Internet via dial-up connections or mobile phones may experience considerable delays in content delivery.
From the buyer’s point of view, the inability of shoppers to try, touch, smell, taste tangible goods before making an online purchase may be limiting. Nevertheless, there is an industry standard for e-commerce sellers to reassure customers by having liberal return rules as well as providing in-store pick-up services.