This is a pretty good question and the answer normally ends up being a number of tactics, like advertising, brand management, sales, pricing, internet marketing, media marketing, etc. That’s a good beginning, but far from complete.
And that’s one of the difficulties. There are numbers of web sites with people claiming to be well-informed about marketing. Actually, if you go to search engines like Google or Yahoo! and type in marketing, you’ll come up with over 17 million of web pages! By the time you’ve got that a lot of people claiming to be experts in marketing, it’s hard to even know what marketing means.