A lot of the marketing methods and techniques which are applied to the external consumers of an organization can be just as successfully applied to each subsidiary’s, or each department’s, ‘internal’ consumers.
In some parts of definite organizations this may in fact be formalized, as products are transferred between separate parts of the company at a `transfer price’. To all intents and reasons, with the possible exception of the pricing mechanism itself, this process can and should be considered as a standard buyer-seller relationship. The fact that this is a captive market, resulting in a `monopoly price’, should not dampen the participants from employing marketing methods.