Pricing as the most efficient profit lever. Pricing can be come within reach of at three levels. The industry level, market level, and transaction level.
Pricing at the industry level normally focuses on the overall economics of the industry, counting supplier price changes and client demand changes.
Pricing at the market level bases on the competitive position of the price in comparison to the value degree of difference of the product to that of comparative competing goods.
Pricing at the transaction level bases on managing the implementation of discounts away from the reference.