The second most used form of direct marketing is considered to be telemarketing in which marketers contact consumers via phone. The disrespect of cold call telemarketing (in which the consumer does not expect or asks for the sales call) has led some USA states and the USA federal government to create so called “no-call-lists” and legislation counting heavy fines. This process can be outsourced to specialist call-centers.
In the United States, a nation do-not-call list came into effect on October 1, 2003.