For a lot of marketers, a comprehensive direct marketing campaign employs a combination of channels. It is not strange for a large campaign to combine direct mail, telemarketing, radio and broadcast TV, as well as online channels such as, for example, email, search marketing, social networking or video. In a report that was conducted by the Direct Marketing Association, it was established that 57% of the campaigns studied were employing incorporated strategies. Of those, almost half (47%) launched with a direct mail campaign, characteristically followed by e-mail and then telemarketing.