The need for some selling and buying appeared thousands of years ago and will always exist in the competing society.
Actually there are a lot of definitions of the term ‘marketing’. The best definitions are focused on customers and satisfaction of their needs.
Literally marketing means all the actions undertaken to place a product or a service into hands of potential customers.
So we can say that marketing is a process of placing the right product into the right place when a potential customer might think that he really needs it and setting the right price for it.