Inbound marketing consists of market research which is determined to find out the following:
1) What particular groups of potential customers (markets) might have definite needs
2) How the needs of the customers might be satisfied for each group (or target market), deciding how a product should be designed
3) How each of the target markets might decide to access the product, anв so on. (”packaging”)
4) How much the customers might be ready pay (pricing analysis)
5) What the competitors are like (competitor analysis)
6) How to design and describe the product in a unique way
7) How the product should be recognized (naming and branding)