Outbound marketing consists of the following elements:

1)      Advertising and promotion (focuses on the product)

2)      Sales

3)      Public relations (focuses on the organization)

4)      Customer services

5)      Meeting customer needs

Marketing strategy as a rule should consist of inbound and outbound marketing. Too often managers start right with the outbound marketing. Finally, they end up trying to push their products and services onto customers who really don’t need the products at all. Successful inbound marketing as a rule should result in much more helpful and less complicated outbound marketing and sales.

Inbound marketing consists of market research which is determined to find out the following:

1)      What particular groups of potential customers (markets) might have definite needs

2)      How the needs of the customers might be satisfied for each group (or target market), deciding how a product should be designed

3)      How each of the target markets might decide to access the product, anв so on. (”packaging”)

4)      How much the customers might be ready pay (pricing analysis)

5)      What the competitors are like (competitor analysis)

6)      How to design and describe the product in a unique way

7)      How the product should be recognized (naming and branding)

The need for some selling and buying appeared thousands of years ago and will always exist in the competing society.

Actually there are a lot of definitions of the term ‘marketing’. The best definitions are focused on customers and satisfaction of their needs.

Literally marketing means all the actions undertaken to place a product or a service into hands of potential customers.

So we can say that marketing is a process of placing the right product into the right place when a potential customer might think that he really needs it and setting the right price for it.

From a companies point of view marketing is a range of activities involved in making sure that the company is meeting the needs of the customers and is getting value in return. Marketing analysis consists of finding out what kinds of groups of potential clients (or markets) exist, what groups of clients the company prefers to serve (target markets), what are the needs of the target marketers, what products or services the company might develop in order to meet their needs, in what way the customers would like to use the products and services, what the competitors are busy with, what pricing should be and how the products and services should be distributed to the  target markets.