Outbound marketing consists of the following elements:
1) Advertising and promotion (focuses on the product)
2) Sales
3) Public relations (focuses on the organization)
4) Customer services
5) Meeting customer needs
Marketing strategy as a rule should consist of inbound and outbound marketing. Too often managers start right with the outbound marketing. Finally, they end up trying to push their products and services onto customers who really don’t need the products at all. Successful inbound marketing as a rule should result in much more helpful and less complicated outbound marketing and sales.